I Should B was founded by Bristol-born female empowerment champion, Amy Goodall, in 2017. A graphic designer by trade, designing brand visual identities for female business owners – Amy is also an enthusiastic cheerleader for women running their own business.

I Should B is all about turning the negative connotations of the word ‘should’ on its head – she encourages you to back yourself 100%. You definitely SHOULD do everything you can to follow your dream and make your passion or your side-hustle your main income.

She wants women to ignore all the negative voices (often in their own head) and fuel their inner fire of self-belief to achieve their dreams.

Available to purchase Online only